Atlas does the work most contractors can't: excavation, septic, foundations and the build on top. Right now the site says almost none of that, and Google can't find it. Here is the teardown, the research, and the new site we already built for you.
No phone number, no email, no form, no address. Every "Get Your Free Estimate" button goes to a Contact page that also has no phone number or form. A homeowner who wants to hire you today cannot.
"Sten Eriksson, Head of Design. Priya Deshmukh, Content Strategist. Hiroshi Tanaka. Sofia Ramirez." These are placeholder names from the website template. The About page still has a heading that reads "Device Specifications" and a stray "2-3 Weeks".
The site's structured data tells Google the business lives at a Bluehost staging address (rqs.nnh.mybluehost.me), not atlasconstructions.net. No meta descriptions. No city anywhere on the site, so Google has no idea you work in the Tri-Cities.
Excavation shows up as "dirtwork". Septic, foundations, concrete, shop slabs and retaining walls are not mentioned at all. Those are the big tickets with the least competition in your market.
All six social icons link to "#". Footer says "Powered by Bluehost". The homepage hero is a kitchen photo with a pink tint for a company whose logo is an excavator.
The navy and gold triangle with the hammer and excavator is a good mark. And doing dirt work plus remodels and additions under one roof is a real advantage. The new site is built around both.
Semrush, US database, October 1, 2026. Keyword Difficulty (KD) runs 0 to 100. Under 30 is easy to rank for. National volumes are shown because Tri-Cities volume is too small for Semrush to report by city. The point is the pattern: excavation, septic and foundation terms cost a third of what remodel terms cost, and they are far easier to rank for.
| Keyword | US volume | CPC | KD | New page |
|---|---|---|---|---|
| septic tank installation | 12,100 | $5.19 | 37 | /septic-installation/ |
| septic system installation | 4,400 | $5.19 | 42 | /septic-installation/ |
| septic tank installation near me | 3,600 | $4.51 | 23 | /septic-installation/ + city pages |
| new septic system cost | 1,600 | $3.37 | 17 | /guides/septic-system-cost/ |
| drain field replacement cost | 1,300 | $4.32 | 1 | /guides/septic-system-cost/ |
| drain field replacement | 1,000 | $5.04 | 9 | /septic-installation/ |
| excavating contractors | 4,400 | $5.24 | 20 | /excavation/ |
| excavation contractors near me | 2,900 | $4.78 | 12 | /excavation/ + city pages |
| excavation services | 2,400 | $4.91 | 11 | /excavation/ |
| dirt work | 1,900 | $3.95 | 2 | /excavation/ |
| basement excavation | 720 | $5.86 | 17 | /excavation/ |
| trenching services | 720 | $4.94 | 3 | /utility-trenching/ |
| site preparation contractors | 720 | $4.65 | 6 | /site-prep-grading/ |
| land grading near me | 590 | $4.18 | 9 | /site-prep-grading/ |
| land clearing near me | 6,600 | $4.62 | 34 | /land-clearing/ |
| stem wall foundation | 2,400 | $4.89 | 12 | /foundations/ |
| concrete foundation contractors | 3,600 | $8.24 | 38 | /foundations/ |
| concrete slab contractors near me | 1,300 | $6.02 | 41 | /shop-slabs/ |
| retaining wall contractors near me | 4,400 | $5.86 | 6 | /retaining-walls-drainage/ |
| sewer line installation | 3,600 | $9.65 | 18 | /utility-trenching/ |
| room addition contractors | 1,300 | $11.13 | 13 | /home-additions/ |
| home addition contractors near me | 3,600 | $8.79 | 18 | /home-additions/ |
| Keyword | US volume | CPC | KD |
|---|---|---|---|
| bathroom remodeling | 74,000 | $15.17 | 57 |
| bathroom remodel contractors near me | 6,600 | $20.00 | 54 |
| home remodeling contractors near me | 5,400 | $8.35 | 63 |
| kitchen remodeling | 33,100 | $7.94 | 46 |
| general contractor near me | 18,100 | $7.92 | 49 |
| Competitor | Ranking keywords | Est. monthly organic visits | Google Ads |
|---|---|---|---|
| big-ds.com (Big D's Construction) | 49 | 395 | None |
| ddtririvers.com (D&D Tri-Rivers Excavating) | 49 | 103 | None |
| tri-cities-excavation.com | 25 | 0 | None |
| ddbexcavation.com | 2 | 0 | None |
| atlasconstructions.net | 0 | 0 | None |
The best local excavation site pulls under 400 visits a month and nobody is buying ads in Semrush's data. A 31-page site with real service and city pages can lead this category in months, not years.
Search campaigns only, Tri-Cities plus a 30 mile radius, people in the area only. Every campaign goes to its own landing page with the form above the fold and a call button. Remodel ads wait for phase 2.
| Campaign | Keyword themes | Landing page | Budget | CPC |
|---|---|---|---|---|
| 1. Septic Installation | septic tank installation, septic system installation, new septic system, drain field replacement, septic installer + city names | /lp/septic/ | $20/day | ~$5.00 |
| 2. Excavation and Site Prep | excavation contractor, excavating company, basement excavation, dirt work, land clearing, site prep, lot clearing, trenching | /lp/excavation/ | $15/day | ~$4.80 |
| 3. Foundations and Shop Slabs | foundation contractor, concrete foundation, stem wall, shop slab, pole barn concrete, concrete slab contractor | /lp/concrete-foundations/ | $13/day | $6 to $12 |
| 4. Brand | atlas construction, atlas excavation, atlas construction kennewick | Home page | $2/day | under $1 |
pumping, cleaning, inspection, rental, rent, for sale, used, jobs, careers, salary, training, school, DIY, how to, Home Depot, Lowes. Septic pumping alone gets 90,500 searches a month nationally and is a few-hundred-dollar job. We block it so the budget goes to installs.
Form submits fire a conversion. Calls from ads and from the site get tracked with call forwarding so we count phone leads, not just forms. GA4 and the cookie notice are already wired into the new site.
Start on Maximize Clicks with a CPC cap for two weeks to collect data, then switch to Maximize Conversions once there are 15 or more tracked leads.
One crew, dig to finish. "Septic installs in Benton and Franklin counties. Our own excavator. Written price before we dig." Call extension, location extension once the Business Profile is verified.
Add a remodels and additions campaign once Atlas has 10 or more Google reviews and real before and after photos. Add a water and sewer line campaign if phase 1 runs out of volume. Add a Demand Gen remarketing campaign using the excavator video.
Up from 3. Nine dirt, concrete and septic service pages, four remodel pages, six city pages (Kennewick, Pasco, Richland, West Richland, Benton City, Finley), two cost guides and three ad landing pages. Every page has a call button and an estimate form, and phones get a sticky Call, Text and Estimate bar. Your logo and your navy and gold are carried through the whole thing.
Open the full siteSee the septic ad landing page
Generated for this preview so the site looks like the Tri-Cities: brown hills, sagebrush, basalt, big sky. These hold the place until we shoot real Atlas jobs. The one real Atlas photo, the kitchen, is used on the remodel pages and labeled as an Atlas project.
In case you want the numbers. Ad spend is paid directly to Google and is not included. Our standard build rate is $3,500 for up to 30 pages and $100 per page after that. This site is 31 pages.
3 or 6 month term. Setup is half a month on 3 months, waived on 6.
31 pages at the standard rate.
Paid to Google, not to us.
Jimmy Smith, Slice of the Pie Marketing. (503) 539-7059. jim@sliceofthepiemarketing.com
Book a follow-up